Allanton

/ Branding // Packaging Design

With over five decades of presence in the market, “Allanton” stands out for its experience and expertise in meat product production and processing.

In this project, we are responsible for designing the packaging for Allanton, focusing on their new main products: sliced smoked and cooked turkey

The new packaging design emphasizes the artisanal craftsmanship behind the product, using a sophisticated color palette, elegant typography, and high-quality imagery to highlight the turkey’s rich, smoky aroma and tender texture. Subtle design elements, such as a refined emblem and a “Since 1963” badge, were incorporated to reflect Allanton’s longstanding heritage and dedication to excellence.

By blending modern design elements with classic motifs, the packaging successfully bridges the gap between tradition and innovation. This approach ensures that the brand appeals to both loyal customers, who value Allanton’s history and trustworthiness, and new consumers, who are drawn to its contemporary and premium aesthetic.

Through this approach, they ensure that Allanton remains both contemporary and competitive while upholding the trust and tradition that defines the brand.