We are delighted to officially introduce to you one of our biggest projects, “Be part of North Evia”.
For this project, we are responsible for creating the campaign’s fundamental concept story, designing the digital presence (campaign site), and producing deliverable material containing travel content. (copywriting and photography)
1. Campaign Concept and Identity Creation
In this case, we collaborated with the Region of Central Greece for the touristic campaign and the Reconstruction Plan for Northern Evia.
After their initial briefing, we started coming up with ideas that had three main characteristics:
– To have a positive/ promising message
– To keep it short for marketing purposes
– With touching/ hopeful content
We also worked with the Marketing Greece Agency, the municipalities, and citizens of these places to understand their requirements and include any of their fundamental ideas in our final slogan.
Finally, we presented four alternative ideas, and the concept message that was picked was:
“Be part of North Evia”
Be part of…
· Our People
· Our Experiences
· Our New Story
>> Come and Be a part of us!
Be part of North Evia” is the core message projected by the Region of Central Greece campaign and the Reconstruction Plan for Northern Evia projects, aiming to showcase the unique beauty of its various destinations and the novel experiences visitors can enjoy throughout the year.
2. Content Creation
“Be part of North Evia” is one of the most significant projects we have ever delivered. The concept was challenging since we had to deal with multiple circumstances.
One of them was the photoshooting part.
The campaign’s objective is to increase interest in North Evia and to let tourists know that there are many places to see and activities.
Therefore, we drove to North Evia and captured more than 120 photographs, 20 drone videos in 8 locations, and 6 alternative activities.
– Where to go
Limni // Edipsos // Rovies // Agia Anna // Pefki – Oreoi // Vasilika // Lichadonisia
– What to do
The lovely North Evia provides its visitors with a wide range of activities. This place is ideal for people who enjoy the outdoors, are fans of sports or want a relaxing vacation:
> From riding horses by the sea to wine tasting
> From exploring the monasteries to visiting local taverns
And, of course, everything was captured by our photographer.
Travel Content Copywriting
We visited each of these locations and documented our experiences, from having a friendly talk with the locals to a stroll around the villages to soak in the atmosphere and the surrounding activities.
During our visits to those locations, we wrote and separated the areas that may be visited into six distinct sections.
· The Aegean Sea vs The North Gulf Of Evia
This section is devoted to the beauties on each side of the island, watered by the Aegean sea and the gulf of north Evia.
· Touring villages and Towns of North Evia
On our tour, we came across iconic villages and hidden “gems”, where you can go hiking or chill in a calm scenery.
· Culture of Northern Evia
From the museum of petrified mammals of Kerasia to the historical and folklore museum, you may be impressed by the things you can discover in the cultural world of North Evia.
Our first visit to this exotic paradise prompted us to write an extensive list of activities and “must-do” things around this location.
· Religious Monuments
One of Evia’s most prominent tourist pillars is “Religious Tourism” . We traveled to the most known monasteries in north Evia, talked to priests, and communicated with the people.
· Gastronomy – Agritourism
Last but not least, we visited local, spectacular grape vines, tasted traditional dishes, and experienced the gastronomy side of this island to the fullest.
· Thermal Baths Of Edipsos
One of the most famous worth-visiting places in north Evia. A natural “miracle” with thermal baths, fantastic food, and people enjoying every moment there.
3. Website | Web Design & Development
Designing the new website, we created five different topics, starting with the home page, where we present the aim of this project:
To showcase the unique beauty of its various destinations and the novel experiences visitors can enjoy throughout the year.
1. The Campaign
2. Where to go
3. What to do
4. Forest Paths
The corporate brand is focused on earthy tones, while we took some cues from the “Heart of Greece – Region of Central Greece” logo. With information on destinations, dining suggestions, forest paths, and beaches, the website may be utilized as a modern tourist guide.
Both Greek and English languages were used for the content of the site, in order to make it tourist-friendly, while all the translations were handled by our company.
Furthermore, the following features have been added to the site:
> The Events: Where you can find an upcoming or latest past event located in North Evia.
> The Forest Paths: where you can explore the villages of North Evia through a mobile app with information.
We are truly happy working on this project and would like to express our gratitude to the Region of Central Greece for its trust!