“…72.1% of consumers spend most or all of their time on websites in their language.”
So, what are the benefits of multilingual E-Commerce websites?
In today’s digital age, the effectiveness of your website in attracting potential customers is more important than ever. More and more customers are using your site as their first point of contact with your business, which is crucial in securing a sale and building a long-term relationship with your customers.
However, one parameter that is often overlooked but needs attention when considering personalizing a website is language. The availability of your site and its content in a language accessible to visitors is critical today – especially when we acknowledge that 88% of customers are unlikely to return to your site after an “unsatisfactory” experience.
A multilingual website has the potential to transform your business and make it competitive in a growing global marketplace.
In this article, we will take a closer look at exactly how a multilingual website will benefit your business…
1. Reaching a wider audience
Initially, a multilingual website will help you expand your clientele approach and reach a much wider audience.
By providing different language options, you are expanding your business into a clientele that you did not have access to, which will help you improve your sales and profits.
2. Reduce bounce rates and improve conversion rates
According to the CSA study “Can’t Read’t Buy”, 72.1% of consumers spend most or all of their time on websites in their language. Having a multilingual website means that foreign consumers who visit your site are less likely to leave as soon as they find out that it is not available in their native language.
Reducing the bounce rate, you will experience as a result of multilingualism will have the opposite effect on your conversion rate – which will be improved thanks to consumers who feel confident that they fully understand all the steps in the buying process.
CSA also found that 72.4% of consumers said they would be more likely to buy a product with information in their language.
3. Creating a competitive advantage
As we move into financially difficult times, now more than ever, companies need to differentiate in order to gain an advantage over their competitors.
With the current pandemic period, businesses are becoming more and more creative to ensure that they survive the rocky period that will follow.
A multilingual website will help you boost cross-border e-commerce sales that could prove crucial as we move towards a growing e-commerce focus environment.
4. International Search Engine Optimization (SEO)
For those unfamiliar with SEO, a company’s online success depends mainly on its ability to rank high in search engine results pages (SERPs). The higher it is in the search engine pages, the more likely it is to gain traffic from potential consumers. Which in long term will affect your final sales and profits.
How do you rank these search engine results pages when attracting foreign customers who browse in different languages?
The key is not only to translate the content of your site, but also the metadata. It also includes the existence of unique URLs with specific subdomains or subdirectories. Once this is done, your site will be structured to easily crawl for search engine bots, giving you a higher ranking in the results pages!
5. Customer-centric approach
The percentage of personalization a website has is becoming an increasingly important factor in customer and sales assurance. A multilingual website is at the core of this customer-centric approach.
If you can provide quality content in the language of your site visitors, of course, you increase the chances of selling. Especially if this is not the norm among your competitors. This sense of welcome and appreciation that the consumer experiences translates into increased commercial success.
>> Attracting potential customers is more important than ever.
If you are looking for a company to build your multilingual E-Commerce website, reach to us, and we will provide you the help you need!