How Covid-19 Has Changed the Game in Digital Marketing
“In the most uncertain period, 2020 turned to be the most fluid year for many of us; without knowing when covid_19 will end, social media marketing and paid ads will bring your firm back to life.”
Lockdown & Black Friday
Tomorrow is the Official Black Friday – day, and many of you maybe have gone crazy to catch up with all the ads and deals that need to be done. Although it’s not the same for everyone, for some people, the next day will be literally “a black day”…
And Why is that?
The second lockdown in Greece and almost all around the world started in the year’s most commercial period. This month traditionally is the month that retail stores have “Mid-Season Sales” and “Black Friday Offers.”
So basically, the 2ond lockdown completely froze everything once again.
…Or almost everything! Because this time – many of you – were prepared, well-armed with all the digital tools, digital presence on the internet, and e-shops ready to serve the market.
If you are not one of them, then this article may interest you!
Digital Marketing is here, more vital than ever, with huge competition around it. It is not a rapid solution or medicine to covid_19; no, it’s a huge advantage you should take immediately!
All things your firm/company/store can achieve through internet marketing are way too many. However, for us, the most crucial element is its necessity. It would help if you had it now, 110%, and the second lockdown history proved it once again.
In the uncertain period we are going through, 2020 turned to be the most fluid year for many of us; without knowing when covid_19 will end, social media marketing and paid ads will bring your firm back to life.
Have you done all the above and still have no results?
The answer is pretty simple but tricky at the same time:
You need to build your “Marketing Strategy”
So what strategy should you choose to come up with the results you are searching for?
The consumer’s behavior has changed a lot through the “covid_19 season.” With many factories and shops closed, the demand and supply have changed adjusting the prices too.
It’s time to face the new data and act drastically.
What is needs to be done? You need to focus on your potential customer:
– Observe the details
– Measure the traffic you have on your site
– Where they came from
…and what they do after they get into your e-shop.
The “Covid_19” period requires a strategy that can be modified to new challenges!
Besides, the field of “Digital Marketing” is all about changes; With the algorithms and the business manager environments changing all the time, the keyword that best describes this field is the word “adjusting”
So go ahead, start today, and thrive!
>> And remember, if you need any assistance, we are here for you: