Irridi Contacts trusted us with the entire project behind the design of its brand, starting with the logo and ending with the Irridi product packaging. So far, the Irridi line of products comprises contact lenses and multi-purpose solutions for contact lens care.
When we began designing the packaging for the Irridi line, we steadily kept in mind the fact that there are many commercial brands that make the same kind of products. In that sense, we needed to make the design of the Irridi brand stand out and make sure that the brand would not be confused with any other on the market. So, although our designing approach was eventually a plain one, we did “recruit” vibrant colors which, trimmed in stately black, showcased each packaging’s identity as well as the committed attitude of Irridi to all of its products.
Each product in the Irridi line features a different color to highlight the fact that each has a different composition and function than the rest.
Last but not least, we came up with a graphic motif that is reproduced on every new product, which will ensure the steadiness and consistency of the brand’s overall image.