The pastry shop “GlykaZo” located in Artaki, Evvoia trusted us to recreate the logo design and their brand strategy. For this project, we redesigned the whole identity and the packaging of the shop using elegant lines with a fun twist.
For the logo design, we transformed the original idea of a candy cart, designing the wheel as a lollipop and the tent as an ice-cream bowl. We chose a sophisticated color palette, to achieve a modern and elegant result.
During our designing process, we were inspired by the place and the environment. The pastry shop is located just next to the sea, so we used pastel shades of blue to add a fresh touch and dark grey for the contrast.