“Xrisavgi” Cafe
/ Graphic Design // Packaging
One of our latest collaborations in the field of packaging and corporate identity concerns a local, traditional coffee shop in Prokopi Evia, “Xrisavgi.” Our ongoing business connection began in 2018, and the cafe has been operating since 1958.
Something from the past…
We wanted to preserve the vintage atmosphere that best distinguishes the cafe the proprietors’ grandparents founded. So, we applied an alternative technique when creating the logo. So, when designing the logo, we used a different method. We turned the image of a red rose that symbolizes her into an embroidered pattern that looks like sedum.
The colors of the logo should be timeless and complement the surroundings of the business. Therefore, to give it a more contemporary feel, we went with a deep, warm maroon with white and bright red contrasts.
At the same time, we designed the entire corporate identity of the store, from business cards to the labels for its products.
Inside the store, you will find jars of honey in 5 varieties. Based on the flavors and aromas of each vase, we designed the honey label, adding alternative colors but always keeping the classic logo pattern.
We designed five different labels for each flavor:
- Fir
- Oregano – Tea – Sage
- Pine
- Chestnut
- Thyme
In summary, in this project, we worked on the following:
– Logo & corporate identity design
– The design and manufacture of packaging
– Printing labels, stickers, and menus
Trying to improve your brand’s corporate identity?