/ Design // Commercial Advertising Campaign 

Designing an advertising poster for display in a massive transportation system, such as a subway or bus, involves considerations for visibility, readability, and capturing attention in a busy and often fast-paced environment. It can indeed be a challenging yet impactful endeavor.

The key is to make a strong and memorable impression in a short amount of time.

– High-Quality Imagery

The campaign pertained to a pharmaceutical company, focusing on the introduction of a new medicinal product designed for the treatment of the common cold and flu.

– Consistent Branding

We have designed four distinct versions of the main concept, considering that subway riders may have limited time for reading but can readily recognize familiar brand elements.

– Contrast and Color Psychology

Our color palette combines two bold colors, mustard yellow and dark pastel blue, to create the perfect contrast.

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