For the children’s shoe store “Le chat Botte” located in Chalkida, Evvoia, we are responsible for the packaging design, logo, and brand identity.
The initial name the owners had in their mind was from the well-known, french fairy tale, “Puss In Boots”. The name was the hint that unlocked our inspiration and was the beginning of our designing process. We wanted to create a brand identity to be absolutely combined with the name of the store.
Due to our special audience, our little friends, we had a purpose to design a playful and fun logo. Before we decide on the packaging design, we always want to keep in our minds the final customers of each project.
The color palette came out after our desire to keep it in neutral colors. We created a minimal canvas that matches with a great variety of colors and is restful to the eyes.
In particular, we chose calm colors between yellow and grey, keeping the final design modern, as our main goal.